Brennan Dunn on how he went from an idea to paying customers in 3 days and validated his idea without writing a line of code:

So I was losing money by having a “dumb” website. My idea was: “What if my website was smarter than this?” At this point, I didn’t care about how my website could be smarter, I just wanted to know what would happen to my business with this problem stripped away. What could tomorrow look like for me? (Again, straight out of 30×500.)

A lot of people might start with the problem and immediately start thinking about what needs to be created to solve it. And as creatives, this is no surprise. After all, we build stuff for a living. But if you’re hoping to lower the risk of failure, stepping away from the code (or the words, or the design, or whatever) is a smart move.