Everpix did a final post mortem and uploaded a wealth of data about the company to their Github account. I can’t help but think that this would have made a really great bootstrapped business, and that possibly with some pricing tweaks (possibly limit the free plan?) and not using S3, which is known for absurdly high storage price, that this could have been a very sustainable business.

Too many companies think that VC is the only option, or maybe the “safer” bet since you’ve got cash in the bank. But the constraints of bootstrapping you company force you to make tough decisions that must lead to profitability – not just growth hacking so the VCs can get their money back.

For VCs, anything short of a Facebook or Instagram is a failure. So if your tech business isn’t the next Facebook or Instagram, it may not be well suited for VC.