Interesting thoughts from Lou Franco:

Now, when hiring we naturally think of the job we need done, and of course, we are explicit about that when writing the ad, evaluating resumes, interviewing, ultimately hiring someone. The job has hiring criteria and we use it.

But, at the same time, potential applicants also have a job-to-be-done in their lives, and they are judging us with hiring criteria. In this case, we usually fall all apart. We try to write job descriptions that sell ourselves too, but, frankly, I’m not sure they actually address the applicant’s criteria.

I’m looking forward to his series. Good knowledge workers are at a premium today, and too many companies are still inward focused when it comes to writing a job listing.