Ben Thompson:

Over the last week the Internet has been aflutter with rumors about an Ive-driven iOS design overhaul. Nearly all of the conversation has been focused on the visual aesthetic, and that’s not surprising. To use Ive’s words, that is “easy to talk about.”

But the overhaul of iOS is certainly more than skin deep.

Ben quotes a talk given by Ive several years ago, with some fantastic insights on what he thinks about design. I think he’s very right: this refresh is about much more than skeuomorphism. Flat vs not is the wrong debate – it’s about how your product works, and Ive will ideally move toward fixing some of the interaction paradigms.

I look forward to seeing what he does. Apple always has a unique take on what they’re doing.