NPR’s Planet Money interviewed Marco Arment, creator of The Magazine. In a time where print publications are shutting down left and right, Marco has created a niche product that makes a great income and supports writers.

Here’s how he does it:

> He has 25,000 subscribers who pay $1.99 a month. Apple takes a 30 percent cut, leaving Arment about $35,000 a month.

> This cost of putting out the magazine is a bit over $20,000 per month. It comes out every two weeks, and each issue costs about $10,000. Roughly $4,000 goes to writers. The rest goes mostly to copy editors, illustrators, photographers and editors.