Tim Cook’s interview with Businessweek made the rounds last week, but I just got around to reading it over the weekend. I’m thoroughly impressed with how in a year he’s really embraced being the leader at Apple, and is working to make the company his own.
There’s no doubt here that he listened to Steve Jobs when he was told “I never want you to ask what I would have done. Just do what’s right.” Cook is a very different style of leader – he is embracing the fact that he’s surrounded by people who are smarter than he is, and he wants to create an environment where they can collaborate and make great stuff.
What hasn’t changed though is the dedication to making great products. Everything else (profit, operations, etc.) is secondary. He knows they will follow.