Peep Laja:

When pondering a headline, see if you can answer ‘yes’ to all three of these questions.

  1. Imagine your website would be just your headline and a call to action (sign up, learn more, call now etc). Would anyone take action based on the headline?

  2. Would you use the exact wording of your headline in a conversation with your friend where you explain the product/service?

It’s not rocket science. Laja presents three simple formats for writing your page’s headline. They’re simple to use, but hard to do well.