I know I’m not the person running a hotel (or chain for that matter), but think about it – sure the cost of doing it right might set you back at the beginning, but what about the long term? I know if I went to a hotel that offered these things I’d be a returning customer for a very long time. How much is a lifetime customer worth to Hilton or Best Western?
Disruption anyone? The hotel industry has been pretty stagnant for decades. Make a brand that everyone loves, and there’s no reason why everyone wouldn’t be loyal to you.