“People don’t necessarily enjoy that whole transaction,” Blankenship says. “If we can be in front of people on a day-to-day basis when they’re not thinking about buying a car…after a while, they’ll drop back in again, in an environment where there’s no pressure.
When the biggest reasons for keeping the status quo are regulations and protecting jobs, you know it’s an industry that’s ripe for disruption.
It’s funny when the automobile dealer lobby says something like:
“Auto manufacturers have tried owning and operating their own retail stores and have failed. The business model that works best is having the auto manufacturers focus on building quality products and the dealers focused on selling and serving the vehicles.”
It’s not like auto dealers are knocking it out of the park when it comes to selling and servicing vehicles. I’m sure that other dealers would be very focused on great experiences buying cars, especially when it’s a centralized effort. This is one case where I’d be thrilled for them to be trying to copy Apple’s model.