Nir Eyal:

Few other methods for displaying information produce the curiosity to see what’s next like the infinite scroll. Like coffee and chocolate, the infinite scroll pairs particularly well with another increasingly-used design pattern, the masonry grid layout made famous by Pinterest.

We’ve come full circle with interface design. I consistently see clients still harping about “the fold”1, but this trend of infinite scroll has not only trained users on the web to be ok with scrolling, it’s like freakin crack.

If you don’t believe me, see Dribbbleboard.

  1. Which doesn’t exist by the way – this concept is a holdover from the days of newspapers []