Behind Companies

What should we build? Defining the Jobs to be Done

Thanks to everyone who attended my session at Big Design this year.

Talk Notes & Links

• Facebook Advertising is Fool’s Gold
• You Can’t Make Meaningful
• The Innovator’s Solution
• The Critical Path: The hiring and firing of milkshakes and candy bars
• The Critical Path: An Interview with Clayton Christensen
• Clay Christensen’s Milkshake Marketing
• Would you do this to boost your sales by 20% or more?
• What Job Does Social Media Do For You?