What should we build? Defining the Jobs to be Done
Thanks to everyone who attended my session at Big Design this year.
Talk Notes & Links
- Facebook Advertising is Fool’s Gold
- You Can’t Make Meaningful
- The Innovator’s Solution
- The Critical Path: The hiring and firing of milkshakes and candy bars
- The Critical Path: An Interview with Clayton Christensen
- Clay Christensen’s Milkshake Marketing
- Would you do this to boost your sales by 20% or more?
- What Job Does Social Media Do For You?