My point here is that “social” is a point of view from which to design products and not a “layer” that can be easily draped over existing, non-social products. The properties Google has already relaunched with social integration, including Reader and Search + Your World, are almost certainly worse versions of themselves than their predecessors. If you started with the Google+ philosophy and wanted to solve the problem of RSS in a socially-aware way, would you even build a separate product? Maybe. Or maybe not. That’s the point. Evolving Reader into Reader + Social results–at best– in a mediocre experience of both worlds.
Yep, Google keeps playing the me too game.