Coda 2 is coming out soon and looks fantastic.

I was most interested in the upgrade pricing strategy for Mac App Store customers in regards to upgrades. This has been a huge debate recently.

Looks like it’ll be a hack:

For the first 24 hours of sale ONLY, Coda 2 will be available at a 50% discount (USD $49) to EVERYONE — new customers, existing customers, direct customers, and Mac App Store customers.

After that, for a limited time, we will offer Coda 2 for USD $75 to EVERYONE — new customers, existing customers, direct customers, and Mac App Store customers. This allows our Mac App Store customers to enjoy the same upgrade pricing as direct customers.

After that, Coda’s price will return to its regular pricing (USD $99) for new direct customers, and all Mac App Store customers. A USD $75 upgrade will continue to be offered for existing direct customers who purchased Coda 1.

Apple has dictated how Panic will be going about their upgrade pricing, at least for the first part of the launch. I think that’s Apple’s goal.

I assume they will be creating an entirely new App (Tweetie-style) so that upgrade customers. So what happens to 1.x Mac App Store customers who want to re-download the app? Is the binary still available for them?

This will pave the way for many apps.