A blog isn’t about the feelings of the company, but rather a personal look at the writer. You can’t assign a blogger a story and hope the audience doesn’t get the fact that they have no idea what they’re talking about or worse yet, they don’t really care.
Readers connect with a blogger. They know things about them, they laugh together and sometimes argue over points in a story. It’s a give and take relationship that not everyone can handle.
There’s nothing I can even say. Incredible piece by Jim.