Businesses throw around the term [innovation] to show they’re on the cutting edge of everything from technology and medicine to snacks and cosmetics. Companies are touting chief innovation officers, innovation teams, innovation strategies and even innovation days.
But that doesn’t mean the companies are actually doing any innovating. Instead they are using the word to convey monumental change when the progress they’re describing is quite ordinary.
The word appeals to large companies because it has connotations of being agile and “cool,” like start-ups and entrepreneurs, [Berkun] says.
I hate the word. It’s not about some amorphous word with no true meaning. It’s about solving problems.