I’m loving this Tumblr, What Would Don Draper Do?
Then you see your competitors ads. They have emotion. They tell a story. And not just any story. A story that’s so frequently told. One of regret and heartbreak. And they tie it in well with the technology.
The debate here is catchy verse real. What lasts longer? Being cool, or being authentic?
Yes please. More stories, less “facts”1.
- I don’t mean people should lie, I mean that they should inspire their customers by the truth [↩]