Use better words instead. Often people mean one of 1) we want new ideas 2) we want better ideas, 3) we want big changes 4) we need to place big bets on new ideas. Great. Any of those short phrases are more powerful and specific than the i-word. Use them instead.
One of the most jarring shifts from industry into consulting has been the complete elimination of the word “innovation” from my vocabulary. As a consultant, you don’t “innovate,” you solve problems.