Reacting well to competition requires critical analysis of your own product and its shortcomings, and a complete, open-minded understanding of why people might choose your competitors.
They’re choosing your competitors for good reasons, and denying the existence of such good reasons will only ensure that your product never overcomes them.
Smart piece by Marco. When competitors launch new products, companies love to talk about why it’s irrelevant. Either they’re bullshitting you or they’ve actually brainwashed themselves into believing it.
The smart thing would be to keep quiet, figure out how to address the shortcomings of your product (why users are moving to the new one) and get to work fixing it.
Don’t pretend a successful competitor is irrelevant. Nokia, Microsoft, and others learned that lesson the hard way.