While companies like Samsung and other tablet makers boast about specs, Apple explains what you can do with the iPad. You can create music with apps like GarageBand, edit images with iPhoto, record 1080p video, write documents, make spreadsheets, play games, create presentations and many other things with the more than 200,000 native iPad apps.
The iPad is about the experience and Apple has that locked up.
Apple wins because they sell you the story of what their products do, not what they have inside.
I’ve been blown away that my laptop now only comes out when I’m “working,” but for about 50% of what my computer gets used for (90% of my leisure), the iPad not only suffices but does it better.