Alex Payne:

When I look around the world, the businesses that dominate don’t seem to be the ones that formed around process as a rallying cry. Rather, they adapted processes to bolster world-changing, market-creating ideas.

Alex argues that you can’t reapply success factors from one business to another and repeat success over and over. He’s right – that’s a quick path to failure. It’s an easy way out to not have to think about how to solve your problems.

Frameworks fail when they are focused on the solution. The great approaches are about how you find an answer. The journey, not the destination.

The UX Stack, which my team uses in my new job, is a problem solving framework that can be applied to any situation. It’s a structured approach to problem solving that makes sure you don’t get focused on solution-finding.