The Next Web summarized some points from the new book, Inside Apple that looks at Apple’s product development process among other things.
Some interesting points to note:
- Product development is driven by design, not finance, business, marketing, or any other functions.
- A startup is formed within Apple. This is key to approaching something completely new and allowing it to cannibalize your existing products.
- Once the process is put into place, there are clearly defined owners for each step. There is no ambiguity.
- The executive team can review all the products because of how narrow their product lines are.