When physical meets digital:

Most of the precedence for what we’re doing is actually in physical spaces of discovery. A lot of them are museums, libraries or retail spaces, like a grocery store. If you think about how things are presented and laid out, you start to realize that the entire space is organized to allow you to discover all the things the store is selling. And if you walk into a bookstore, you can be overwhelmed with thousands and thousands of books, but they’re categorized, and all of them are actionable by you — you can walk over and take them off the shelf and open them. There’s a lot more history to those ideas [than the web] — people have been working out [display designs] for hundreds of years.

Sometimes, learning from ideas that have been around for a long time, and understanding the “why” behind it can bring those ideas full circle.