Randy Murray, who’s experience very much mirrors mine recently.

I pulled out my iPhone and downloaded the app right there on the spot, using the Apple Store’s wifi. I opened the app and it recognized that I was in an Apple Store. It let me scan the barcode on the product, confirm the purchase using my iTunes account, and showed me the receipt. I asked a passing Red Shirt if that was all I needed to do and he smiled and said, “Yep, you’re good.” So I put the adapter in my pocket and walked out of the store.

I stood there stunned for a moment. I’m sure in years to come this will be a common, everyday experience. But today, this time, if felt like magic. It felt like I was living in the future.

And it felt, oddly, like the staff at the Apple Store trusted me.

This right here is why Apple is successful. They put the experience of shopping at Apple above safeguards for shoplifting. They didn’t let the .01% of bad apples ruin the bunch for the other 99.9% of us.