Mark Cuban knows what he sells:

As in every business you have to always ask yourself what your product is and the best way to deliver it. In the NBA our product is fun and energy. The last thing we need to do is encourage our customers to stare at their phones

I’m a huge Mavs fan. I’ve been blessed with the opportunity to attend many games, including Game 3 of the NBA finals last year, and an American Airlines Center watch party of the finals-winning Game 6. I’ll attest to the fact that I remember almost no scores (or sometimes even the opponent). What I do remember is jumping up and down, cheering, yelling, cussing at refs, and high fiving the complete stranger sitting in the seat in front of me.

Mark Cuban knows he sells those memories, and he’s not going to do anything to detract from that. He’s not going to integrate technology at the detriment of enjoying your experience at the game. The fact that cell networks seem to go down downing Mavs games only helps me disconnect for three hours and have fun.

Knowing the real reason why people “buy you” is crucial to any great user experience1, and Mark Cuban nails it at Mavs games.

  1. Credit to Horace Dediu for raising this concept []