You have to look at your company as a tool for making something truly meaningful and sublime and beautiful. Business is a paintbrush for making the most inspiring art we’ve ever seen.
It’s a beautiful piece, and ties in why business at it’s core is not about doing business. It’s about making something great, and you can’t do that if you don’t have the right values in place.
There’s a lot of hate on businesses these days, but done correctly, a business is an amazing vehicle for doing something great.