So what is the role of the UX designer going forward? I believe it will be one of a communicator, an educator and, above all, a facilitator. It will be about possessing the right skills and the passion required to collaborate and solve design problems effectively. Together.
The future of UX is in managing the product development process. It’s about asking the right questions and guiding teams to find the proper answers. As Lee says, it’s about facilitation, not delivery.
Too many people confuse UX with visual design. UX is about building things people love to use – bridging technology with business.