Richard Oakley:

But why bother worry about ‘user experience’ at all? While it come across as an onerous process at first thought, it actually provides the opportunity to vastly reduce the time and effort that is put into a product. Requirements are clearer, and following a set of principles guides design and allows the development of a product to happen at a much more rapid rate. Once launched, an improved experience provides more product value to each user, and guarantees an extended product life. Essentially, it’s a no-brainer.

So how do you get started?

This post is a must read. This is what I envision as a UX 101 curriculum in business school. It’s a primer on what user experience is without getting into the technical jargon and ideological debates that exist in the industry.