Kyle Baxter, using Mad Men as an example for changing the way a company looks at their struggles:
If you change perspective, sometimes what looks like the end of the world can actually be an opportunity for an even better tomorrow.
This is one of the major tenants of design thinking: embrace constraints. Life is 90% how you react to it, and in this case, Don Draper embraced the constraint of losing his biggest client and got creative about how to position it.
Most businesses are so entrenched in their way of doing things, that one major change can be catastrophic. Entire companies will fail. This is the key to strategic agility – having the people who can peer into your business and understand the underlying thoughts and motivations and then flip them to your benefit.