‘No’ is a positive word.
Until you say ‘no’ to everything else, you cannot say ‘yes’ to something worth fully investing yourself in. In a world of unlimited choices, ‘no’ is the most powerful word you can employ.
‘No’ is not negative word: it is the absolutely necessary teammate of the word ‘yes’.
Learning to say no is a positive in every way – in your career, in your life, and as a company. Every time you say ‘yes,’ it’s like saying no to 1,000 other things.
Apple says no to a lot of things. HP just said “no” to personal computers. IBM did the same a decade ago.
Companies who learn to say no are the ones who end up with a disciplined pursuit of growth, sustainable growth, the right kind of growth.