Wired with a profile of Rovio. Did you know they’d been around since 2003? They suffered what many startups do – undisciplined growth, and they created a bubble. They had to “start over” in 2009 with the right mindset. And they did.

They focused on understanding iPhone users and using the unique aspects of distributing on the iPhone App Store. They also focused on growing in smaller markets first until Apple took note.

The question ahead for Rovio is: Can they grow past Angry Birds and build the next great hit and an empire? As one analyst posed:

“In 100 years, we’ll likely still be talking about Mickey Mouse — but not about Angry Birds”