Aaron Mahnke with some excellent writing today:

When we don’t take the risk, we fail. When we don’t hold our breath and pull the curtain back, we fail. When we leave it buried in a folder or a box because we’re afraid of no one loving it, we fail.

How many copies you sell isn’t a measure of success. How much money you make isn’t a measure of success. The fact that you took a risk, had the courage to step out in faith and actually launched something you love and created – that is success. Everything else is just a bonus.

This is so true. Businesses tend to be incredibly risk averse, and talk around things a lot, and can usually convince themselves of why they shouldn’t do something. Instead, take a risk and ship something. Actually make it. That’s a success, and you never know what will come of it.