“The people hating on social right now are your typical A and B student who went to university and maybe even an MBA and have no entrepreneurial vibe or juice in their body. They’re analytical driven, and that’s fine. I respect the living crap out of them and they’re a tremendous little side component to all this stuff.
But the fact of the matter is, if you don’t see where these things are going. If you don’t realize the ROI that’s being created by 1 on 1 marketing and actually engaging with your end user, then you’re just not living in 2011 with any kind of ability to project where the world is going.
Really this just reminds be a whole lot of 1996 and 1997 when people were laughing at digital agencies, talking about the web as a fad.
They don’t understand that this happens all the time.”