Chris Bowler, equating a lesson he learned as a kid to the tech industry today:
So many startups focus on the thrill of the buzz, but the buzz doesn’t last long, does it? If you give your product away for free or treat readers as a commodity rather than a community, the end result is a lot like the kid going home with an empty bag of marbles.
And if your company has taken investment, your investors are going to be a lot like the mom and dad asking where all the marbles they paid for have gone. Like them or leave them, the crew at 37 Signals has one thing right — charging for a product is a much more satisfactory strategy than getting the attention and then trying to figure out how to profit from it.