Wow, a very interesting way to discover who the true influencers in a company are.

To gain a deeper understanding of work relationships within the organization, Syndio Social often relies on employee surveys and academic insights about how communication networks function. The company then maps those relationships and helps managers figure out how to use information about key influencers. It’s especially useful in larger corporations, where relationships are more difficult to map.

Johnson says Syndio Social also works with companies undergoing mergers and acquisitions. “It’s making sure the right folks who hold things together aren’t fired in the merger,” he says. “If you have a company that has three people who tie things together, even if they aren’t the highest performers in numbers, you want to make sure they stay.”

(via The Brooks Review)