Not everyone can be Google or even the New York Times. 37signals says what no one else will, sometimes small and profitable can be a better business strategy than big and unprofitable. At the end of the day it’s about the bottom line, not the top line.
Newsflash: When you’re that small, you don’t NEED to generate $40 million in profit. That’s the nice thing about being small. 300 employees generating $30 million in profit – the multimillion-circulation publication model – is $100,000 per employee. With 32 employees generating $6.3 million, The Week is generating nearly $200,000 per employee. If you’re making twice as much per staffer as your competition, that ain’t too shabby