Larry Page is looking to get rid of the bloated bureaucracy that has developed at Google and most companies develop as they grow. It boils down to three things,

One: Simpler product pitches

About a month ago, he sent an email to product and engineering managers asking them to write to him about what they were working on in 60 words or less, said people familiar with the matter. Mr. Page said in the email that he wanted managers to “pitch” him on their projects, these people said.

Two: Access to executives

Mr. Page has also tried to facilitate better communication among top executives and give employees access to them. He recently mandated a “bullpen” session every afternoon, in which he and the company’s executive officers sit and work on small couches outside a board room in Building 43 at Google’s headquarters.

Three: Don’t stick acquisitions under existing businesses

Mr. Page said in January that he wanted to allow more projects to operate like start-ups inside of Google, similar to how YouTube and Android currently operate.

One new example is Slide, a company involved in social-networking-related applications that Google acquired for $179 million last year. Slide was supposed to be subsumed into a Google group working on social-networking-type initiatives, people familiar with the matter said.

But after the deal closed, the Slide management and the Google social team had diverging views; Slide was allowed to remain independent and work on its own services, these people said.

It is amazing how difficult all three of these things are for any large company to do.

What should blow anyone away though is the fact that a 10 year old company is even experiencing these problems. Historically, most 10 year old companies are still in startup mode, not concerned about putting acquisitions under existing businesses! The economics of creative destruction have sped up with technology and the internet, there is no doubt.