Daring Fireball’s driven more traffic to Lendle than MSNBC, Slashdot, TechCrunch, TheNextWeb, Engadget, Gizmodo, and The Guardian combined.
As an advertiser, which would you pick: a simple $5,500 Daring Fireball sponsorship or a bland graphical ad on a generic tech site that gets cycled through with a dozen other advertisers? This goes to show that people will listen when you write great content day in and day out, even when it’s an ad.
Not to mention that Gruber is a one man operation – no editors, no analysts, no sales staff.
This is the future of media, whether it’s writing, making music, or making a radio/tv show.