Although this site is BehindĀ Companies, occassionally I like to link to interesting industry articles. This one touches on why ITA, who is in the process of being acquired by Google, is valuable. This was written well before Google, but airfare pricing is one of the most computationally and mathematically complex challenges in the world, and one that’s close to my heart, as I work for one of the major players in travel distribution.

It’s so complex that it took a group of MIT PhDs to crack.